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Is Your One-in-a-Million Pooch Picture Perfect?

Purina® Dog Chow® brand and "Dancing with the Stars" Winner Drew Lachey Invite Dog Owners Nationwide to "Picture Your Dog in Times Square"

New Grant Program to Support Dog Friendly Areas

ST. LOUIS, MO, March 18th, 2008 – Is your dog a natural in front of the camera? Do you share Fido’s photogenic features with all your friends? Now you can share your unique dog’s mug with people everywhere when it is showcased on the digital displays in New York’s Times Square and simulcast on the internet.

The Purina® Dog Chow® brand invites dog lovers to visit www.pictureyourdogintimessquare.com between March 17 and April 28 and follow the instructions to register and upload a photo of their one-in-a-million dog. Then, on June 19, uploaded photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in Times Square, giving each pooch face time in one of America’s most famous intersections. The digital displays will be simulcast on the Purina® Dog Chow® virtual online dog park at www.longliveyourdog.com so you don’t need to be in the Big Apple to see your dog’s photo in Times Square.

Bright Lights, Big Canine

Those who register with Long Live Your Dog, create a home page for their dog, and upload an original photo will also have a chance to win a trip to New York City to see his or her dog’s image featured on the big screen in person. The trip includes a five-day, four-night getaway with one guest and their picture-perfect pooch. Visit www.pictureyourdogintimessquare.com to learn more.

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